Gone are the days where you found
only the shaving cream, soap and after shave lotion as men's facial make up
needs. But the current generation are more conscious about their appearance and
have graduated from being admirers of beauty to being good looking themselves.
They are willing to use cosmetics to improve their overall look without
worrying that their 'macho' image might be called into question.
Now these perception have gained
momentum due to the availability of various products especially aimed at
providing skin care for men. More and more companies have seriously started
concentrating on this vast unexplored market.
Recently several beauty firms have started offering a range of beauty
products for men and beauty salons and massage clinics have introduced skin
treatment techniques to cover the male needs. Men's magazines have slowly
introduced information on men's grooming topics that existed only in women's
magazines before.
Young guys look up to not only
just male models like Upen Patel, Arjun Rampal etc, but also have embraced
cricket stars like MS Dhoni and movie stars like Hrithik Roshan, John Abraham,
Salman Khan, Akshay Kumar etc as their role models.
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